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On board touch screen: on board display is on the eve of vigorous development

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  • Time of issue:2020-09-21 14:09:01
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On board touch screen: on board display is on the eve of vigorous development

【description】

  • Categories:NEWS
  • Author:
  • Origin:
  • Time of issue:2020-09-21 14:09:01
  • Views:
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  Chinese mainland is the mobile phone manufacturing base in the world. With the growth of electronic products such as smart phones, Pad, Win8 touch screen super phones, the shipment of touch screen has also risen. Chinese mainland touchscreen industry has new features:

  News on March 15, Beijing time, China touch screen news, analysis on the current situation and market segmentation prospect of the touch screen industry in 2018. Touch screen is a human-computer interaction device, which covers the display screen. When the user touches the screen, the touch screen can recognize the touch point position, moving direction and speed, and transmit the signal to the computer to realize the interaction between the user and the computer. Some of the appearance forms of touch screen products are presented as a film that can be attached to the display, such as the resistive touch screen used on mobile phones; Some do not have an entity "screen", but a box corresponding to the display screen border. The expression form of infrared touch screen and optical image touch screen is a box. When working, an invisible "infrared induction grating" is formed on the screen surface.

  This article is from: http://www.51touch.com/touchscreen/news/dynamic/201803/15-49907.html

  Development status of China's touch screen industry: the shipment of touch screen is rising

  In recent years, driven by the high-end electronic products of apple and other manufacturers, the touch screen industry has developed more and more deeply, expanded more and more fields, and entered the outbreak period of qualitative change from the accumulation of quantity. Chinese mainland is the mobile phone manufacturing base in the world. With the growth of electronic products such as smart phones, Pad, Win8 touch screen super phones, the shipment of touch screen has also risen. Chinese mainland touchscreen industry has new features:

  Figure 1: new development characteristics of China's touch screen industry

详情

  Source: compiled by prospective industry research institute

  According to the analysis report on market demand forecast and investment strategic planning of China's touch screen industry from 2018 to 2023 released by forward looking Industry Research Institute, China's touch panel shipment showed a rapid growth trend from 2010 to 2016. The average annual growth rate in the first six years was at a high level, reflecting the rapid development of China's touch screen industry. In 2015, China shipped 760.68 million touch panels, a year-on-year increase of 33%. In 2016, China shipped 849.82 million touch panels, a year-on-year increase of 12%.

  Figure 2: shipment volume and growth rate of touch panel in China from 2010 to 2017 (unit: million pieces,%)

详情

  Source: compiled by prospective industry research institute

  Mobile touch screen: the increase in smartphone shipments has promoted the development of enterprises focusing on mobile touch screen

  Benefiting from the continuous progress of semiconductor, touch, fingerprint identification, camera and other technologies, smart phones have gradually become the rigid needs of people's daily life. At present, the replacement of functional machines has been basically completed. From January to September 2017, China's smartphone shipments accounted for 95% of the overall domestic mobile phone market, and smartphones entered the stock game era.

  Figure 3: shipments and growth rate of smart phones in Q3 China from 2012 to 2017 (unit: million units,%)

详情

  Source: compiled by prospective industry research institute

  According to the data, the top five smartphone manufacturers in 17q3 Chinese market are Huawei, oppo, vivo, Xiaomi and apple respectively, and domestic mobile phone brands have occupied a dominant position. From the model sales layout of their respective brands, iPhone and oppo focus more on flagship models, with a high retention rate of top 5 models, while Huawei has many product models, and has corresponding levels of product models for all kinds of users, with a relatively small proportion of P10 and mate 9.

  Figure 4: Q3 China smartphone brand share in 2017 (unit:%)

详情

  Source: compiled by prospective industry research institute

  ZTE, Huawei and other manufacturers mastering mature technologies broke out in smart phones, and gradually made a breakthrough by focusing on medium and low-end products and relying on the channels of operators such as China Mobile and China Unicom. Followed by Lenovo, Changhong, Konka and other domestic brands are also gradually recovering in exploration; Oppo, Jinli and other cutting-edge domestic mobile phone brands focusing on multimedia functions also began to gradually turn to smart phones.

  The increase in smartphone shipments has promoted the development of enterprises focusing on mobile phone touch screen. At present, touch screen manufacturers such as FeiGuang, Yushun electronics, Laibao high tech, ultrasonic electronics and Changxin technology are full of production capacity and hold large orders from giant manufacturers such as ZTE, Huawei, Samsung and LG.

  On board touch screen: on board display is on the eve of vigorous development

  As consumers have become accustomed to using smartphones and tablets in their daily lives, touch screens are increasingly entering cars. According to the forward-looking data, the shipment of on-board touch panel in 2017 is expected to be 50 million, an increase of 11% over 45 million in 2016. More importantly, in the automotive market in 2017, the shipment volume of capacitive touch screen is expected to exceed that of resistive touch screen, which is traditionally dominant.

  Figure 5: China's on-board touch screen shipments from 2016 to 2017 (unit: 10000 sets)

详情

  Source: compiled by prospective industry research institute

  Nowadays, the content displayed on the vehicle screen comes from a wide range of sources, both inside and outside the vehicle. Moreover, there are many newer applications that need touch screen panels, which transform the role of vehicle display from simple visual information presentation to real man-machine interface. With the increase of the amount of display data, this transformation is driving the design demand of display towards easy to see design, which integrates larger size, non rectangular or curved shape and higher resolution.

  Business status of touch screen enterprises in the first three quarters of 2017: almost all achieved substantial profits


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